Cake as a Corporate Gift: Does it Really Sweeten Business?
When it comes to standing out in business, it’s clear that personal touches can make the difference between your business being memorable, or forgettable. Since the pandemic, corporate gifts have gone from a perk to a necessity, with over 80% of businesses that participated in a 2021 survey stating that corporate gifts have improved their relationships with their employees and clients. But what does that have to do with cake as a corporate gift? Well, standing out, of course.
When sending gifts as a business, you want to do something that will leave your recipient thinking about you long after the gift has been enjoyed. If your instinct is to reach for swag, you’d be wrong. In fact, swag is often seen as impersonal because it is more about the business than the recipient.
This is precisely why cake as a corporate gift makes perfect sense. After all, that decadent sweetness isn’t going to last long. But the idea that a company cared enough to send a sweet, indulgent dessert? Well, that idea leaves a lasting impression on any recipient.
Still not sold? Keep reading to find out more about the wonders of cake and what it can do to sweeten business.
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Working in the marketing industry for 9 years has left me hungry to learn more about the world – from cultures to food! In my free time, I’ve been known to bake, but I’ll confess it always tastes a little sweeter as a gift from someone else!